The starting point
The reseller’s website needed a broader redesign. Customers needed to find the right part, understand compatibility, and move through the buying process.
My contribution
- Revamped the design, navigation, categories, product search, compatibility information, and checkout experience.
- Reworked product descriptions, headings, search titles, meta descriptions, and structured data around relevant customer searches.
- Managed Google Ads setup and ongoing optimization across ads, search terms, targeting, and budgets.
- Handled speed improvements, mobile usability, technical troubleshooting, and analytics.
Results
- 105.1% increase in Google Ads purchase conversions, comparing January–September 2026 with the same period in 2025.
- 60.1% increase in paid-order totals, comparing July–September 2026 with the same quarter in 2025.
- 38.9% increase in recorded paid orders over that same quarter.
The work led to being asked to manage the Canadian supplier’s website as well, extending my responsibility across both websites.
Tools used
WordPress, Elementor, WooCommerce, Yoast SEO, Screaming Frog SEO Spider, SEMrush, Search Console, GA4, Google Ads, and Google Tag Manager.