SEO · Google Ads · WordPress

SEO &
Google Ads
Specialist.

I’m Diczie Sarino, a digital marketing professional with more than 10 years of experience. I focus on SEO, Google Ads, and WordPress, helping people find your business online and understand what you offer.

I connect your search visibility, campaigns, and website around what your customers need.

Based in the Philippines Employment, freelance & contract

SEARCH ENGINE OPTIMIZATIONGOOGLE ADSWORDPRESS

What I do

Strategy with
hands-on work.

You can work with me across your website, SEO, and Google Ads. I research the opportunities, handle the changes, and explain what the results mean for your next steps.

01 / SEARCH

SEO & Website
Optimization

I research how your customers search, then review whether your website gives them relevant, useful information.

  • Keyword research and content planning
  • Technical audits and fixes
  • Product and service page optimization
  • Local SEO and performance reporting
02 / PAID SEARCH

Google Ads
Management

I plan, set up, and optimize your Google Ads campaigns, with careful attention to your targeting and budget.

  • Search, Shopping, and Performance Max
  • Ad and search-term reviews
  • Negative keywords and targeting
  • Conversion tracking and reporting
03 / WEBSITE

WordPress Development
& Management

I build, redesign, and maintain your WordPress website, helping visitors understand what you offer and how to buy or get in touch.

  • Elementor and WooCommerce
  • Product pages, search, and navigation
  • Mobile usability and speed improvements
  • Maintenance and troubleshooting

Selected work

Two websites.
Connected experience.

Website, SEO, and campaign work for a Canadian industrial parts supplier and its US reseller. Each project brought a different starting point.

Business names, screenshots, and performance figures are kept private.

Industrial replacement parts · Since 2024

Canadian Industrial
Parts Website

I took over the website, SEO, and Google Ads with a focus on helping customers find relevant replacement products through part-number and machine-model searches.

Outcome: Stronger recorded purchase performance from organic search and Google Ads, with a lower cost per Google Ads purchase conversion.

Explore the work

The starting point

Product search visibility needed attention. Product pages needed a clearer connection between the terms customers searched and the information on the page.

My contribution

  • Reviewed product headings, descriptions, search titles, meta descriptions, and structured data that helps search engines understand the products.
  • Extended improvements to the homepage and supporting pages.
  • Managed Google Ads, including search-term reviews, negative keywords, and location and audience targeting.
  • Worked on navigation, product search, compatibility information, checkout, speed, and mobile usability.
  • Improved purchase tracking and campaign reporting to support ongoing SEO and Google Ads decisions.

Results

  • 62.3% increase in recorded organic-search purchase transactions.
  • 17.6% increase in Google Ads purchase conversions.
  • 3.6% decrease in cost per Google Ads purchase conversion.

Tools used

WordPress, Elementor, WooCommerce, Rank Math, Screaming Frog SEO Spider, SEMrush, Search Console, GA4, Google Ads, and Google Tag Manager.

Industrial replacement parts · Since 2023

US Industrial
Parts Website

I handled a full WordPress revamp, from design and product content to navigation and checkout, alongside SEO and Google Ads management.

Outcome: More purchases recorded through Google Ads and stronger paid-order results in the latest full quarter, alongside a clearer product-to-checkout experience.

Explore the work

The starting point

The reseller’s website needed a broader redesign. Customers needed to find the right part, understand compatibility, and move through the buying process.

My contribution

  • Revamped the design, navigation, categories, product search, compatibility information, and checkout experience.
  • Reworked product descriptions, headings, search titles, meta descriptions, and structured data around relevant customer searches.
  • Managed Google Ads setup and ongoing optimization across ads, search terms, targeting, and budgets.
  • Handled speed improvements, mobile usability, technical troubleshooting, and analytics.

Results

  • 105.1% increase in Google Ads purchase conversions, comparing January–September 2026 with the same period in 2025.
  • 60.1% increase in paid-order totals, comparing July–September 2026 with the same quarter in 2025.
  • 38.9% increase in recorded paid orders over that same quarter.

The work led to being asked to manage the Canadian supplier’s website as well, extending my responsibility across both websites.

Tools used

WordPress, Elementor, WooCommerce, Yoast SEO, Screaming Frog SEO Spider, SEMrush, Search Console, GA4, Google Ads, and Google Tag Manager.

How I work

Start with your business.
Focus the work.

Your customers may describe a problem differently from the way you describe your products. I look at both before choosing what to work on.

01

Understand the search

I learn about your products or services, your customers, and the problems they need to solve. Then I research how they look for those solutions.

02

Review the right pages

I prioritize your product and service pages, where visitors learn about your solution and decide whether to buy or get in touch.

03

Connect and improve

I align your search terms, ads, and page content. You receive findings, progress, and next steps by email, at a frequency that fits the role or project.

My toolkit

WordPressElementor · WooCommerce
Google AdsSearch · Shopping · Performance Max
SEO toolsScreaming Frog SEO Spider · SEMrush
MeasurementGoogle Search Console · Google Analytics 4 · Google Tag Manager

Rank Math and Yoast SEO are also part of my website workflow.

About me

Planning and
implementation.

My background combines marketing planning, hands-on website work, and team leadership. I understand how the message, the campaign, and the page need to work together.

Whether you’re hiring for your team or need help with a project, I can work with you directly, coordinate with your team, and handle implementation.

I also work on email marketing, branding, design, video, and automation.

Core value

INTEGRITY

You’ll get a clear explanation of what’s working, what needs attention, and what I recommend next. I manage your budget carefully, report results honestly, and take responsibility for the work I handle.

Professional | Honest | Responsible | Trustworthy | Helpful | Hardworking

Let’s talk

Have a role or
project in mind?

I’m open to full-time, part-time, freelance, and contract opportunities
involving SEO, Google Ads, and WordPress.

Email me